Project REACH is a research initiative led by Dr. Hannah Frank, an Assistant Professor of the Department of Psychiatry and Human Behavior at Brown University. REACH aims to increase access to exposure therapy for people with and parents of children who have anxiety, OCD, and other related disorders.
For our final project in the Design Studio 4 sequence in RISD’s Graphic Design program, we were asked to develop an identity and set of materials to help spread the word about exposure therapy and to disprove inaccurate negative assumptions about how it works.
In this project, I worked with two other designers (Yujung Jang, Rachel Chen) to develop SAFE-T: Sequential, Advised, Familiarized Exposure Therapy. We really wanted to make a campaign that spoke to our collective interest in illustration, which we figured would be a great way to talk about exposure therapy in a manner that is accessible, diverse, and interesting to lots of people across different age groups.
I was responsible for illustrations, copywriting, and the design of our explainer sheet, worksheets, and the poster to the left. We also developed an 18-page style guide, an explainer video with custom motion graphics, and lots of stickers for people to take in the final presentation!