koji hellman (they/he)
providence, ri / seattle, wa
risd graphic design 2027




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Honeycrisp Campaign (2024)
For this project in our Design Studio class, we were assigned to come up with an opinion that we believe in and could develop a visual system around to convince others of our opinion. The intended outcome was a campaign with an analog and digital component that worked in conjunction with each other.

Since I feel very strongly about the superiority of Honeycrisp apples, I decided to base my campaign around that. 














For this campaign, I created a series of folded paper boxes to be placed around the RISD campus and the larger Providence area, each holding a single Honeycrisp apple. The inside of the box contains a QR code that leads to a website that provides further information about Honeycrisp apples, and locations for local farms growing Honeycrisp apples.
©2025koji maria hellman@eepykeepy